44 CAPTIVATING Rum Statistics [Infographic]

Have you ever wondered how vast the world of rum truly is? Well, I’ve got a treat for you. I’ve curated a collection of 44 rum statistics that reveal the true depth and breadth of the rum industry.

From its storied past to the latest market trends, these numbers are sure to give you some bragging rights at your next gathering or just make you appreciate your next sip a bit more

So whether you’re an avid rum drinker or just here out of sheer curiosity, I hope you find these numbers as fascinating as I did.

Let’s get into it…

Key Rum Statistics

Within this section, you’ll find pivotal statistics that encapsulate the essence of the industry.

From production metrics to global sales achievements, we present a distilled compilation of figures that reflect the current state and stature of rum on the global beverage stage.

For both aficionados and industry insiders, this data serves as a barometer, indicating the position and potency of rum in the broader alcoholic beverage spectrum.

1. The global rum market was worth $15 billion in 2022 and is expected to reach $21.5 billion by 2028, with a compound annual growth rate (CAGR) of 5.5% during the outlook period.
2. Asia Pacific region dominates the global rum market, holding more than 40% share of the total market in 2021. India is the world’s largest market for rum, and the rising income of middle-class people demands for premium and flavored rums, which further helps to boost the market growth.
3. The marked preference for rum over other alcoholic drinks by millennials is one of the reasons that boosts the growth of the global rum market.
4. The global rum market has witnessed significant growth in the historical period, registering a CAGR of 4.0%, and was valued at US$ 17,562.1 Mn in 2023.
5. The global rum market is estimated to reach an approximate valuation of US $35,537.7 Mn in the forecast period.
6. The value share of the top 4 countries in the rum market is 67%.
7. The global rum market is segmented based on product type, distribution channel, and region.
8. The global rum market is expected to grow at a CAGR of 5.6% from 2023 to 2030.

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Market Growth & Trends

The rum market is always changing, shaped by changing consumer tastes and innovative industry practices.

This section delves into the current growth rates, future projections, and the prevailing trends driving these dynamics.

From craft rums to eco-friendly packaging, discover what’s propelling the industry forward.

9. In 2023, the revenue in the rum market is estimated to be $15.87 billion, and it is expected to grow annually by 4.81% (CAGR 2023-2027).
10. The U.S. rum market is one of the most steadily growing craft markets and is expected to grow at a CAGR of 6.3% from 2023 to 2030.
11. The German rum market emerged as a dominant market in Europe with a revenue share of 24.9% in 2022, and the UK market for rum is expected to grow at a CAGR of 6.4% from 2023 to 2030.
12. The market for rum can be expected to expand at a value-based CAGR of 3.9% and show an increase in revenue from US$ 17,562.1 million to around US$ 35,537.7 million by 2033.
13. The US rum market is one of the most steadily growing and was worth nearly $8.7 billion in off-premise channel sales in 2021.
14. The East Asian rum market, followed by the Middle East and Africa, is expected to post impressive growth during the forecast period as the number of rum consumers and food and beverage stores in the region increases.
15. The expansion of e-commerce has also expanded growth opportunities for the rum market in the foreign trade sector.
16. Rum is the second-fastest-growing category in the UK, with sales up 5.5% in the last year.
17. Golden rum is the largest sub-category of rum, contributing 54% of total rum volume and growing at +10.3% versus last year.
18. Dark rum is the smallest sub-category of rum, accounting for 17% of total rum volume and growing at +2.0% versus last year.
19. The premium rum category is expected to witness robust growth during the forecast period.
20. The rum market is poised to grow at a CAGR of 5.3% by 2027.

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Regional Highlights

Rum has a rich history that spans continents, and its popularity varies across regions.

Here, we spotlight the key areas where rum is produced and consumed, highlighting the unique characteristics and contributions of each.

From the Caribbean’s age-old traditions to Asia’s burgeoning markets, embark on a geographical exploration of rum’s global footprint.

21. In 2021, consumers spent nearly $8.7 billion on rum at retail in the U.S..
22. The states that were responsible for selling the most 9-liter cases of rum in the U.S. included Florida (2.8 million cases), California (2.3 million cases), New York (1.9 million cases), Texas (1.1 million cases), and New Jersey (1 million cases).
23. The states and territories responsible for selling the most rum cases per capita in the U.S. included New Hampshire (300k cases, 280 per 1,000 adults), North Dakota (117k cases, 213 per 1,000 adults), Alaska (102k cases, 198 per 1,000 adults), Maine (180k cases, 182 per 1,000 adults), and Minnesota (757k cases, 169 per 1,000 adults).
24. The market is significantly influenced by nations in South Asia and Latin America, where the product is manufactured and consumed in large quantities.
25. The European region accounts for the largest market share in the rum market.
26. The rum market is segmented into North America, Europe, South America, Asia-Pacific, and Middle-East & Africa.

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Consumer Behavior & Preferences

To truly understand the rum market, one must grasp the consumer’s mindset.

This section delves deep into the preferences, buying habits, and consumption patterns of rum enthusiasts worldwide.

Learn about the flavors that captivate palates, the brands that dominate shelves, and the emerging trends that may dictate future preferences.

27. Premium rum varieties are gaining popularity due to their authenticity, flavor, and brand, with consumer preferences for premium rums increasing significantly worldwide.
28. The rum market is driven by millennial customers’ growing curiosity about the veracity of the product.
29. The rum market is expected to witness significant growth in the historical period registering a CAGR of 4.0%.
30. The Asia-Pacific region is estimated to grow at the highest CAGR over the forecast period.

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Market Segmentation and Product Types

Rum is a diverse spirit, encompassing a range of flavors, aging processes, and production methods.

This segment breaks down the market into various categories, from white and dark rums to spiced and flavored variants.

Understand the nuances between each type and discover which segments are witnessing the most significant growth.

31. Rum is a uniquely diverse category with white, dark, aged, and flavored varieties contributing to a myriad of use occasions and channel opportunities that brands can take advantage of.
32. White rum is the second-largest sub-category of rum, accounting for 29% of total rum volume and declining by -2.6% versus last year.
33. Captain Morgan Spiced is the biggest rum brand, accounting for 37% of total rum volume sales.
34. The rum market is segmented by organic and conventional nature in white, golden, dark, and spiced types with standard and over-proof.
35. The rum market is segmented into plain, flavored, and spiced categories.
36. The rum market is segmented into white, gold, dark, and other types.
37. The rum market is segmented into on-trade and off-trade distribution channels.
38. The rum market is segmented into organic and conventional nature.
39. The rum market is segmented into standard and over-proof.
40. The rum market is segmented into Bacardi Limited, HOVI Trading Ltd, Westerhall Estate Ltd., Tanduay Distillers, Inc., and Diageo as the major companies operating in the market.

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Industry Players and Distribution

Behind every bottle of rum is a network of producers, distributors, and retailers working in harmony.

This section introduces you to the major players in the rum industry, from age-old distilleries to innovative startups.

Also, gain insights into the distribution channels that ensure your favorite bottle reaches your local store or bar.

41. The rising income of middle-class people is driving the demand for premium and flavored rums in India, which is the world’s largest market for rum.
42. The off-trade distribution channel segment is expected to hold the largest market share during the forecast period.
43. The global rum market is expected to expand due to increasing consumer demand for premium and flavored rums.
44. The dark and golden rum segment is expected to hold the largest market share during the forecast period.

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